Business • Marketing • Systems
Turning strategy into structure and growth.
I help businesses build clear marketing strategies, high-performing campaigns, content systems, and marketing operations that connect brand, performance, CRM, and people into one growth engine.
Positioning
Business & Marketing Strategist
I bridge strategy, performance, content, and systems across Egypt and the Gulf, helping brands move from scattered execution to structured, measurable growth.
Performance Marketing
Campaign planning, media buying direction, funnel thinking, KPIs, reporting, and optimization based on business goals.
Marketing Strategy
Audience analysis, positioning, offers, customer journey, channel strategy, content direction, and growth roadmaps.
Marketing Operations
Marketing team structure, workflows, SOPs, CRM thinking, reporting systems, and execution management.
“One strategy. Many markets. Real impact.”
I work best where business logic, creative messaging, and measurable execution need to meet in one clear operating system.
Core Areas
What the brand image represents
- Education & EdTech: platforms, courses, schools, and learning solutions.
- Travel & Tourism: digital journeys from ad interaction to booking and payment.
- B2B Marketing: pipeline strategy, lead generation, sales enablement, and conversion systems.
- SaaS: scalable growth for technology products and recurring revenue models.
- Marketing Operation: systems, people, workflows, content, reporting, and execution quality.